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Why Advertise on the World Wide Web?
The Internet is a global series of public, private and government computer networks. With computer networks in more than 100 countries, and an estimated user base of over 25 million - and rapidly growing, the Internet is the biggest electronic communication and information infrastructure of all times. Only until recently, the use of the Internet was limited to government agencies, researchers and the academic community. With the Internet becomes more and more accessible to the average users, it surely is the most cost effective communications medium ever conceived and the most exciting transformation to take place in computers today. It is the gateway to Global Electronic Commerce - the way business will be conducted in the next millennium.
The World Wide Web (sometimes referred to as WWW or W3) is one of the services the Internet has to offer. Among many things, the WWW allows anyone with access to the Internet to search and locate information with great ease. With the introduction of MIME (Multipurpose Internet Mail Extension), WWW pages can be composed of media like sound/music clips and digitized images with major inclusion like VR (Virtual Reality) to follow soon.
| The WWW offers the following advantages over other media: |
- New Means of Sales Prospecting that are Very Effective and at the same time Very Cost Efficient
- Savings in Time and Costs Responding to Inquiries
- Better and Less Expensive Customer Service
- Higher Customer Reorder and Retention Rates
- Automation of the Order Processing Cycle
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